The four pillars work together to create a statement that is unique to you. It is this that makes you stand out from the competition and allows potential clients to see you as the obvious solution.
Define your four pillars below and then write it out as a single statement that can be clearly understood by anyone. Test it on a ten year old if you are unsure of your clarity.
- Your Expertise
- Your Ideal Client
- The Service or Product You Offer Them
- How you are Different
My Platform Statement
I help (ideal client) solve (this problem) through (expertise) and (point of difference).
When your strategy is to dominate a niche, sometime stating your platform is as simple as â€œYou know how most x do y? I do z instead.â€