As a fellow solopreneur, when it comes to social media I feel your pain!
Making time to market on social media is a challenge – then you finally find time but look up after 2 hours and realize you weren’t marketing at all, you were watching cat videos (perfectly understandable), reading top 10 lists and following other miscellaneous click-bait.
Making time to network on social media can be just as tough. With thousands of connections and friends, keeping up to date with your referral network can seem impossible. Your feed is filled with a never ending stretch of scrolling updates, photos and links that you would have to monitor constantly.
(Remember when having 500+ connections on LinkedIN sounded like a good idea? or when you decided that any friend of a-friend-of-a-friend is a friend of mine?)
There are options – none of them incredibly convenient, but doable. I am in the process of designing an app to help those of us who don’t have the budget for a marketing team to nurture our networking partners – but until then, there are resources that can help.
Today I want to focus on Facebook. Facebook gives us a couple of tools to filter our key people to the top of our feed and get rid of those people who post constantly and clutter up our minds.
Think about the 6 most important people to your business, your network of people that do, or should, refer you. Wouldn’t it be great if you didn’t miss a single status update from them?
Your News Feed preferences help you filter (control) what you see on your News Feed.
To view your News Feed preferences:
- Click in the top-right corner of any Facebook page (ex: your home page)
- Select News Feed Preferences
To adjust your News Feed preferences:
Click Prioritize who to see first to make posts from people or Pages appear at the top of your News Feed. Then click on each friend you actually want to prioritize in your life.
Click Unfollow people to hide their posts to unfollow a person, Page or group. This can be handy for those incredibly prolific people with a lot to post but little to say.
I will share more of social shrinking tools in future posts. Do you have a favourite tool or technique you use to focus on your VIP connections? I would love to hear about it!