Note video fixed. Thanks for feedback!
When you are building out your blogsite in WordPress, it is good to understand some basic ideas behind Search Engine Optimizing and how to achieve them.
Perfect SEO for WordPress 😉
In a perfect world, you would coin a new word, promote that word at conferences and in ads then write an article or two with that word in it – Blammo – top of the search engine. I actually did this with a client of mine who came to me a few years back. She said “I am going to a conference next week and I want to tell them to Google me with the word ‘portodontic’… and I want to come up #1”.
After some initial laughter I asked, “How common is that service? How big is your competition for that term?”
To my relief she replied, “Not at all, I made the word up!”
So I told her I could work that miracle for her 🙂
The point is, if you know what people are searching for (the keywords they type into Google) when they need you, you can create content that is optimized for that phrase. The lower the competition for that phrase, the higher you may show up. So if you sell nature photos, you are in trouble – unless you go after long tail search terms. These are longer search terms, used by fewer – but more focused – people… and the competition for them is generally lower.
Let’s look at an example. We could try to optimize our home page for Nature Photos.
But, if we blog about our photography we can create dozens of pages with opportunities to get much more specific: Landscape photos of Georgian Bay, Photos of Tiger on Safari, Kilimanjaro at Sunset Photo Gallery. You can imagine that the competition there would be much lower!
So when I search Google Images for “adolescent lion pair” my friend Jane’s site comes up in the first row of photos: http://janesjaunts.com/shop/ You may wonder, will me linking to her website also help her SEO? Well, yes it will 🙂 Thanks for asking. You can link to your own content through facebook and twitter or online press releases to help boost your content ranking too.
So when it comes to translating that into your WordPress site, there are some basic techniques and a good plugin to help you out:
Want LOTS more information? Subscribe to https://searchenginewatch.com/
Start by writing out what you think people would type into Google when they want to find you.
Then ask friends, clients and competition (look at their source code) to see if this agrees with what you thought.
Note if you want to discover what people are searching for, you need to cozy up to Google’s business tools. In Google Adwords you can use their search term suggestion tool to find out what exactly has been typed in over the last year related to your terms.
We have a future set of tutorials on Google Adwords, Google Webmaster and Fetch as Google (for fast indexing).