Choosing a Domain Name

Choosing a domain name can be a long crazy task. It can become a compulsion looking for the “ideal” name.

A few little tips will take some of the craziness out of the process.
1. Your domain name does not HAVE To be your business name. Brainstorm a list of words and phrases that relate to your business.
2. Do not make up a name first then search… Do this hand in hand. Got to a domain registrar to begin searching what is actually available. Typing a domain name into Google or your browser URL bar and coming up empty does not mean the domain is not taken. It just means there is no website on it yet. I like http://domainsatcost.ca. Partly because I am Canadian. Godaddy will work as well but I do like the suggestions generated by Domains at Cost for variations on a name.
3. Use Goggle Adwords search term suggestion tool to find word and phrases in your industry that are frequently searched. This will provide even better variations on the terms you brainstormed in step 1.
4. Read the name out loud. Share with others to see if unfortunate word pairings occurred. Eg what you thought of as VetsExchange.com others may read as VetSexChange.com
5. Is it easy to remember and easy to spell with no confusing double letters.
6. Register and get hosting… But write down and print out every username and password, PIN and address that you use along the way. Print these out and put them somewhere safe. You renew your domain every year, you pay hosting monthly or yearly. You may want to make changes, move, or update a phone number at some point.

And last, if you change your mind, delete the site and domain and start again. You can usually associate your hosting account with a new domain if you have a good host.

Cher Cunningham

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