Platform

Stand out by being clear and specific.

Who the Heck ARE You?

One of the biggest challenges you will ever face in your business is figuring out who the heck you are. This sounds so simple. But this is why there are so many courses in “60-second Infomercials” the “Elevator Speech” and Story Telling for business. Saying that you are a naturopath, architect or home decorator does […]

Campaigns and Automated Process

Last week in class I created a youtube video for my students to help illustrate some complex ideas. When working with online marketing, our goal of course is to get people to buy. Failing that, it is to get a name and an email address in order to share with them value. With these ends, […]

RSSOwl

Build Your Presence with Influencers

Influencers are those people who have already built a name, a platform, a following with your target market. This video explains who they are and how to interact with them to build a win-win-win for you, your network and the influencer. Even a like or a favorite can make you stand out on less active […]

Passion Drives your Uniqueness

Today’s video is about reaching into your heart, into your passion, by asking the right questions. Passion feeds your Purpose, Vision and Core Message –  it is how you “do the social media thing” how you stand out. Watch the video then grab the course Passion to Traction… the first module is on me.

The One Essential Piece of your Content Marketing Plan

The Content Calendar is an essential tool of your content marketing plan – keeping your platform current and active. This is the piece that makes the difference between 20 hours a week and 1 hour a week and compelling content vs complete flop. Your Content Calendar is an actual breakdown of the body of work […]

Pillars of Your Platform

Among the popular jargon that marketing geeks have been touting is the concept of your platform. All this really means is where you stand and what you stand for. It replaces a previous, and just as annoying term, USP – Unique Selling Proposition. What it boils down to is determining what relationship you want to […]

Non-Linear Actions

Online we are design straight lines for our prospects to follow, but that does not mean anyone will follow them. This is a profound piece to wrap your mind around. Online nothing happens in a straight line. This is part of the reason we need to create our calls-to-action around a subscription. A visitor arriving […]

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