Groundwork

Stating your #Platform – Quick Formula

The four pillars work together to create a statement that is unique to you. It is this that makes you stand out from the competition and allows potential clients to see you as the obvious solution. Define your four pillars below and then write it out as a single statement that can be clearly understood […]

Myth of the One-week Planning Retreat #Solopreneur

Many of us have salivated over the idea of getting away from our business to think, strategize and build a stronger, more rewarding structure. Re-work our prices. Zero in on our ideal market. write compelling position papers and blog content. Find incredible network partners. Especially in some exotic locale – you with me? In fact […]

One Process for Online #Marketing

This week I want to share some observations from my Online Marketing Class group-presentations in Hospitality at Georgian College. Every business is different. Every business leader has their own goals, comfort level and interests. So although each group presented about an accommodation’s online marketing, there were naturally differences in style, approach, focus and strategy. From […]

9090

Basic LinkedIn Setup (video day 2 of 90 days)

Day 2 of 90 Videos in 90 Days. Yes, still looking amateur – and sitting too low for the video capture. This file started as 20 minutes. Took longer to delete the extra than record. Got it down to just over 5 minutes. ~~~~~~~~~~~~~~~~~~~ I love linkedIN  – it is like having breakfast with your […]

9090

90 Videos in 90 Days

Video can teach so much in a very short time – it allows screen capture tutorials, powerpoint and images to illustrate your key points and puts a face to your persona. So why do I hate creating video? I hate my voice, I am hyper-critical, I am not a videographer – should I keep making […]

Blogsite Foundations Free Course

I just added this video to my free course: Blogsite Foundations.  Yet Another 3 Minute WordPress Install Setting up a WordPress site is so easy. You can do it yourself with the software available through your host. Granted the core blog is unattractive and not very useful, but when you realize that all of the […]

Whitespace on Your Blog

What does white space mean on a blog? We have heard that white space is an important element in print design and layout. What does that mean to you when you are writing your blogs? in simple terms, all you really need to think about is making your copy easy to skim and scan. How […]

Images for Your Blog – Part 4 of 4

The fourth source is commercial image websites. Some offer free daily images, many offer low-cost, high-quality images. Getty Images http://www.gettyimages.ca/ is a well-known source of high quality images. You can purchase various rights to millions of quality images… and as of Feb 2014, they are allowing their images to be embedded on websites for no […]

Images for Your Blog- part 3 of 4

Another source of images that is free is, of course, your own photos. The challenge can be cropping and resizing those photos once you have them on your computer. A camera image is often not cropped correctly or not rotated right, and is often very large. You can use a free image editing tool like […]

Images for Your Blog – part 2 of 4

Last time we looked at images you can freely use for your blog that are under the Creative Commons license. Today I want to show you how to create simple screen-capture images on a windows computer. I do this when I am creating a tutorial like this one. On Windows, click Start or the Windows […]

Images for Your Blog – part 1 of 4

One of the things that enhances your content and attracts attention is a compelling image.  It can be difficult, however, to find or create images that you have the rights to use. In part one we look at images that are ready to go and free to use. Finding images: Google images is not a […]

The Basic Blog FAQs

If you are in my target market, you probably have a lot of stories to tell or wisdom to share BUT you may not have started sharing it online, and definitely not in a strategic results driven fashion. As a solopreneur your time is valuable. You are tempted to hire out not only your website […]

Choosing a Domain Name

Choosing a domain name can be a long crazy task. It can become a compulsion looking for the “ideal” name. A few little tips will take some of the craziness out of the process. 1. Your domain name does not HAVE To be your business name. Brainstorm a list of words and phrases that relate […]

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