Month: January 2015

The One Essential Piece of your Content Marketing Plan

The Content Calendar is an essential tool of your content marketing plan – keeping your platform current and active. This is the piece that makes the difference between 20 hours a week and 1 hour a week and compelling content vs complete flop. Your Content Calendar is an actual breakdown of the body of work […]

Pillars of Your Platform

Among the popular jargon that marketing geeks have been touting is the concept of your platform. All this really means is where you stand and what you stand for. It replaces a previous, and just as annoying term, USP – Unique Selling Proposition. What it boils down to is determining what relationship you want to […]

Non-Linear Actions

Online we are design straight lines for our prospects to follow, but that does not mean anyone will follow them. This is a profound piece to wrap your mind around. Online nothing happens in a straight line. This is part of the reason we need to create our calls-to-action around a subscription. A visitor arriving […]

What Makes You an Expert?

An expert is a man who has made all the mistakes which can be made, in a narrow field. Niels Bohr For some of us, it is hard to claim the title of expert.  But, when you look at the sum total of what you do, there are certain aspects in which you have “seen […]

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